{"id":7939,"date":"2020-10-26T17:25:33","date_gmt":"2020-10-26T15:25:33","guid":{"rendered":"https:\/\/shifteventsolutions.co.za\/site\/?p=7939"},"modified":"2020-10-26T17:47:11","modified_gmt":"2020-10-26T15:47:11","slug":"events-rely-on-the-right-first-impression","status":"publish","type":"post","link":"https:\/\/shifteventsolutions.co.za\/site\/events-rely-on-the-right-first-impression\/","title":{"rendered":"Events Rely On The Right First Impression"},"content":{"rendered":"

The event invitation. The first your audience gets to know of the event you have so carefully crafted, and the first impression they will get about the event and your client.<\/p>\n

To ensure everything from design and structure to content and links exudes professionalism, we have gathered some tips from the Momice event professionals<\/a><\/strong>, on how to set up and maximise the positive power of this key event tool.<\/p>\n

The Right Frame <\/strong><\/h6>\n

Pay attention to the email header, it is the first thing your attendees see. And it’s not just about looking good, your header must have meaning and immediately explain the most important information. Include an image, logo and the name and date of the event. Your footer completes the image and provides a clear \u2018end\u2019 to your email, so use this space for contact information and\/or an unsubscribe link.<\/p>\n

Clear Instructions <\/strong><\/h6>\n

The number 1 goal of your invitation, and follow up emailers, is to get people to your event, so tell them how to take part. Create a clear Call-to-Action (CTA) button in a striking colour using short instructions. Don\u2019t try and get your attendees to do too many things at once, so include on 1 CTA per email.<\/p>\n

Keep It Visual <\/strong><\/h6>\n

Visual appeal is key and is created through headers, colours, images and horizontal lines. People are unlikely to read long chunks of text, so focus on visual elements to increase the chance of registration.<\/p>\n

A well-designed email improves user-friendliness, readability and the involvement of the invitee. This ultimately ensures that the reader responds better and faster to your Call-to-Action. Have fun as you craft your first impression!<\/h6>\n","protected":false},"excerpt":{"rendered":"

The event invitation. The first your audience gets to know of the event you have so carefully crafted, and the first impression they will get about the event and your client. To ensure everything from design and structure to content and links exudes professionalism, we have gathered some tips from the Momice event professionals, on…<\/p>\n","protected":false},"author":2,"featured_media":7942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,32,13,14],"tags":[34,33,8,30,7],"class_list":["post-7939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-content","category-event-emails","category-momice-software-solutions","category-shift-event-solutions","tag-event-communication","tag-event-emails","tag-momice","tag-momice-smart-event-software","tag-shift-event-solutions"],"acf":[],"yoast_head":"\nEvents Rely On The Right First Impression - Shift Event Solutions<\/title>\n<meta name=\"description\" content=\"The impression your audience has of your event is driven from your first communication - so make your event email count!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shifteventsolutions.co.za\/site\/events-rely-on-the-right-first-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Events Rely On The Right First Impression - 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