While the new year usually signifies renewed energy, focus and opportunity, 2021 has already started with much uncertainty.
One of the best ways to tackle this uncertainty is to ensure your overall structure is in place and well suited for adaptability and change based on industry and client demands.
A Strategy of Connection
With the need to stay physically distant from one another, the desire to stay connected has grown ever stronger. For meeting and event professional, this means ensuring deep engagement with event attendees, customers, and stakeholders, achievable through:
- The automation of the event management process which makes event-related tasks easier to manage
- Optimising on and offline event experiences.
- Expense planning and cost savings with the focus on client engagement
Establish Clear Goals
Establishing goals for each meeting or event and ensuring they talk to an overall marketing, sales, or corporate strategy is an important part of event planning.
Start by establishing who you want to talk to and understand what the desired outcome of each engagement is. Make sure you structure how your audience connects with one another and know what you want your audience to gain from the engagement.
Remember that no matter how well you plan your event or meeting, success lies in how well the content and management meets the expectations of the audience.
Use The “Right” (Online) Tools
We have written a few blogs about organising online and hybrid events and the importance of good live streaming production. These pointers are more critical than ever so make sure you read these previous blogs.
A New Year With SES And Momice
2021 will see Shift Event Solutions and its event platform partner Momice continue to align software and service needs to those of its clients starting with Momice Online. The first major Momice update for the year focuses on ensuring attractive, insightful, and interactive online events which will offer:
- A personal program overview
- A branded livestream page
- Live chats, interaction and polls
- Part-session guidance
- Instant session feedback
Momice Online is scheduled for launch end January 2021 – so watch this space for updates !