As 2020 winds down, the overwhelming sense is one of unpredictability and a sense of more of the same in 2021. What does this mean for events planners, and what trends must we build on?
SMALLER EVENTS FOR SOCIAL DISTANCING
The Covid risk means large contact-events are not possible and the trend of smaller events will start becoming the norm. Social distancing means large venues for smaller groups and new seating plans to optimise space.
HYBRID EVENTS
Hybrid events took off at a pace that is likely to continue, allowing small groups to engage in face-to-face sessions, shared with larger audiences. This has seen a growth of event audiences and a greater range of appeal.
With the digital platforms that enable this hybrid state, attendees are more tech-savvy and ready to consume content online.
TECHNOLOGY
Technology is key for events and event planning. Live 360-degree video technology connects remote audiences and recreates the experience of a face-to-face event. Event software with interactive websites means attendees can participate while the event is streamed via platforms such as Zoom.
CREATIVITY
Connecting with audiences requires creativity and event organisers must explore new ways to make an impact and bring events to life.
PERSONALISATION
With technology and creativity comes the opportunity for personalisation. Apps, games, polls and more, can be delivered directly to smartphones or PC’s, generating personal interaction with both live and online audiences.
Momice is launching an integrated solution for online and hybrid events in January 2021, so watch this space.